You may discover that your current domain name no longer meets your needs as your website develops and changes. While changing your domain is easy, if you’re not careful, it can have a negative impact on your site’s Search Engine Optimization (SEO).
When it comes to exposure and traffic, SEO plays a critical role in the success of your website. Fortunately, there are ways to change your domain name without it having any long-term consequences. This implies that you can make the shift and still rank highly in search engine results pages (SERPs).
We’ll go over the value of SEO briefly before showing you how to change your domain without affecting your site’s rankings. For more details on Cheap Domain Registration or Cheap Domain Transfer look at our previous Blogs @HostingWheel Let’s get started!
How a Domain Name change gets SEO affected?
A variety of variables, such as website downtime, may have a negative impact on your search result placements. However, for the time being, we’d like to concentrate on the possible disadvantages of changing your website’s domain name.
While it isn’t something you can do on a daily basis, there are times when you should consider changing your domain name. This may be because a more user-friendly or appropriate domain has become available, you want to merge two existing domains, the company name has changed, or the emphasis of your website has shifted.
Whatever the cause, it’s vital to remember that even slight adjustments can have a major effect on your rankings. One of the key reasons for this is that any connections on your site to content hosted on the previous domain will no longer operate. Since search engines can’t categorise “dead” links, the content can’t be rated.
Low page rankings, as previously mentioned, can have a negative effect on your conversion rates and site traffic. Fortunately, there are options for resolving this issue.
How to change Name of a Domain without affecting the SEO?
While changing your domain will normally cause a temporary drop in your search rankings, there are a few easy steps you can take to avoid long-term damage. Let’s look on it’s working.
1st Step : Backup the Site : The first thing you’ll want to do is back up your whole website. As a consequence, the Duplicator plugin is one of our favourites. Open the Duplicator menu in your WordPress dashboard once you’ve enabled and activated the app. Select Build New to start a new backup; the plugin will then open the duplicator wizard. Click the Build button, and Duplicator will produce a ‘package’ that includes a backup of your WordPress account. To save the backup to your device, select One-Click Download. Using the archive file, the installer script will simplify and run the migration process.
2nd Step : Transfer your Data to the New site : You’ll need to build a database for your new domain name before you can make the move. If you don’t, you can use our step-by-step guide to create a new database.
Then, on your new domain name, upload the Duplicator files you downloaded earlier. To do so, you’ll need to use an FTP client to bind to the domain. Ensure that the root folder is empty until uploading the archive and installer files.
After both files have completed uploading, you can begin unpacking WordPress. Open a new browser tab and type http://your new site domain.com/installer.php into it. The installer will look for the archive file and prompt you for details about your current WordPress database.
After that, the Duplicator plugin would copy your WordPress account backup from the old domain to the new one. You’ll be asked to change the site’s URL or ‘path’ once it’s finished. Duplicator will then finish the migration process for you. You can visit your site by typing the new URL into your browser to see if it worked correctly. After this inform Google about new page and work is complete.